A collaborative campaign between Kyoto Animation's Sound! Euphonium (Hibike! Euphonium) anime and the Red Cross Kyoto Blood Center briefly listed on Monday that the planned second season of the television anime will tie into another campaign this fall.
The first version of the page read, "To coincide with the second season's premiere, we will run a similar campaign this fall." After an edit a few hours later, the page now reads, "We plan to launch a similar campaign soon, so look forward to it!" The campaign is promoting a blood drive in the Kyoto Prefecture, and its April 23 launch coincides with the opening of the anime's compilation film.
The Spring 2015 television anime adapted Ayano Takeda's 2013 Hibike! Euphonium Kitauji Kōkō Suisōraku-Bu e Yōkoso novel. The story follows the Kitauji High School Concert Band, which used to always advance to national competitions. Ever since the adviser changed, though, it has not advanced past the Kansai tournament. However, thanks to the newly appointed adviser's strict instruction, the students are steadily improving. The band members' daily lives are full of ups and downs including fights over solos and the decision to resign extracurricular activities to focus on studies.
The television anime premiered in April, and Pony Canyon USA streamed the anime on Crunchyroll as the anime aired in Japan. Pony Canyon USA will also release the anime on Blu-ray Disc and DVD in North America in three collector's editions on June 10, August 10, and October 10, respectively.
A compilation film titled Gekijō-ban Hibike! Euphonium: Kitauji Kōkō Suisōraku-Bu e Yōkoso will open in Japan on April 23.
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