Campaign for Sony high-res audio products launches on March 1
Makoto Yūki, the name of the Persona 3 protagonist in the four-part Persona 3 anime film project, is sporting a pair of Sony headphones as well as a Sony Walkman in a new animated commercial titled "Persona 3 the Movie meets 'Walkman'." The commercial features Yumi Kawamura's song "Boku no Akashi" (My Proof), which serves as an insert song in the fourth anime film, Persona 3 the Movie #4 Winter of Rebirth. Watch the 15-second ad below.
The campaign is advertising Sony's high-resolution audio headphones and the high-resolution audio Walkman. "Persona 3 the Movie meets 'Walkman'" will host a special campaign starting on March 1, with details to be announced later.
A-1 Pictures animated the ad, and Tomohisa Taguchi, who directed the second and fourth films, storyboarded and directed the ad.
The fourth and final film in the anime film project debuted in Japan on January 23. Aniplex of America has released the first three films on home video in North America.
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